Design Style
Your Business Card Design Style Speaks A Lot About Your Corporate Identity
First impression is the most important thing to convince a potential client about you and your business. A well designed and thoughtful business card leaves a good impression on the card receivers and conveys your message efficiently. Your
business card design
speaks a lot about your personality.
However, if you think that there is any fixed formula for
professional business card design
, then you are wrong. Every business is different and you have to customize your card design according to your business. For instance, if you replicate an event organizer’s card design for your financial consultancy business, it will not create a positive impression on your audience’s mind. Here are some of the business card design styles and you should follow the style that suits your business.
1. The Professional-
If you want to establish your professional image, then your card should have a clean, minimal and sharp look. Your presentation should be very clear and convey your points clearly. For a professional looking business card, you should follow the guidelines mentioned below.
• Elements to Include-
White space, sans serif fonts and embossed effects create a professional look. Your design must be very sleek and you should add only the most necessary elements in your card. Sans serif fonts give an elegant feel and attract viewers’ eyes towards the text content. Make sure that the letters are equally kerned and there is enough space between two letters. You can also use emboss effect to highlight your company name.
• Colors to Use-
You should use only one or two colors in your design to retain the professional image. Some of the professional colors that you can use in your card are classic white, red, brown and gray. Each color has its own meaning and you should select only those colors that match with your corporate identity. For instance, brown stands for stability and red stands for passion. If you are in financial industry, you can use brown and if you are in perfume business, you can use red in your card design.
2. The Playful-
When you are designing a playful business card, you get more freedom as a designer. Use your
graphic design
ideas and create a card that reflects your playful nature. Some of the famous furniture companies use playful business card design.
• Elements to Include-
You can use colorful illustrations in this type of cards. Play with the text and use an uncommon font to amuse your viewers. You can try a script font or an unconventional sans serif font. However, make sure that the text content in your card is readable. You should experiment with letter spacing and die-cutting as well.
• Colors to Use-
If your printing budget permits, then you can use multiple colors in your card design and create the playful look. Use bright and vibrant colors to make your viewers happy. For instance, you can use yellow and orange color in your card to give an energetic feel.
3. The Reliable-
To establish trustworthiness, your business card design should reflect reliability. When you earn goodwill, it boosts your business. Use your creative imagination and keep the information compact to establish a bridge of communication. Simple colors and some other elements enhance the quality of your design.
• Elements to Include-
Some people add a lot of glitz and glamour to their card to grab viewers’ attention. However, when you try to earn trust, these elements don’t work. Design a simple, basic card and make your customers realize that you don’t need any glitter to stand out from the rest. You can use serif or sans serif fonts in your card. However, always use a condensed version of the font you choose.
• Colors to Use-
You must not use too many colors in this type of card design. Keep it simple, because too much color may distract your audience. Use blue, black or white color to portray a dependable image.
4. The Wise-
No matter what business you handle, unless your clients trust you, they won’t do business with you. You have to make them believe that you are knowledgeable enough to help them. Some businesses run completely on trust. For instance, if you are a web designer, you have to show your clients that you are wise and know your work very well.
• Elements to Include-
Do a few simple things to create an impression of a wise man. People, who know lot, speak less, and you should apply the same formula in your design. Take a minimalistic approach in your design and use abstract imagery with plenty of white space. When it comes to font selection, always pick a sans serif font.
• Colors to Use-
Use a monochromatic color scheme to reflect wisdom. Some colors, like gold and purple are always associated with wisdom and value, and you can use those colors in your business card. You can also go for black or brown color to establish a serious image.
One glimpse at your business card design should be enough to let the viewers understand your corporate identity. Before you design your business card, decide which style matches with your business and follow any one of the aforementioned design patterns.
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Tags: design style guide, design style quiz, design styles, design styles for your home, design styles list
Home Renovation | admin | 
February 21, 2012 12:01 am
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